EQUIP AUTO Côte d'Ivoire puts technological innovation and customer experience at the heart of its 2026 edition

EQUIP AUTO Côte d’Ivoire puts technological innovation and customer experience at the heart of its 2026 edition

Paris, July 31, 2026

EQUIP AUTO Côte d’Ivoire is taking a new step forward in its development with the launch of the Experience Village, a unique and immersive 3,500 sqm outdoor space located on the forecourt of the Abidjan Exhibition Centre from November 26 to 28, 2026.

Developed in partnership with La Squadra, a specialist in automotive experiences, this new feature will enable visitors to see, understand and experience the innovations shaping the mobility of tomorrow through demonstrations, dynamic presentations and vehicle test drives.

The Experience Village will showcase the latest developments from vehicle manufacturers, equipment suppliers and solution providers, including new powertrain technologies, onboard systems, maintenance and diagnostic solutions, connected tools, innovations for commercial vehicles, agricultural machinery and construction equipment, as well as a wide range of services designed to improve business performance and enhance driver and operator safety.

Particular emphasis will be placed on the interaction between vehicles and the technologies that support them. Passenger cars, light commercial vehicles, trucks, construction equipment and agricultural machinery will each benefit from dedicated areas, allowing visitors to explore how components, technologies and services are integrated into real-world applications. This unique environment will provide a comprehensive overview of the synergies between manufacturers, equipment suppliers and the wider automotive and mobility value chain.

Designed as a true business accelerator, the Experience Village combines brand engagement with commercial performance through a dedicated digital test-drive management platform, enabling appointment scheduling, lead generation and qualification, as well as real-time prospect tracking.

With a target of 150 exhibitors and brands, 10,000 trade and public visitors, and more than 10,500 sqm of exhibition and demonstration space, EQUIP AUTO Côte d’Ivoire further strengthens its ambition to become the leading event for automotive aftermarket professionals, mobility stakeholders and industrial vehicle players across West Africa.

A clear ambition

“The Experience Village enhances EQUIP AUTO Côte d’Ivoire’s exhibition offering by creating a dedicated space where innovations can be seen, handled and tested. It also fosters dialogue between vehicle manufacturers, equipment suppliers and end users, helping visitors gain a deeper understanding of today’s and tomorrow’s mobility value chain,” said Philippe Baudin and Luc Azilinon, co-organizers of the exhibition.

EQUIP AUTO Côte d’Ivoire 2026

📅 26-28 November 2026
📍 Abidjan Exhibition Centre, Côte d’Ivoire
🌐 africa.equipauto.com

About MIWA Africa
MIWA Africa is a business development platform dedicated to the automotive, mobility and services sectors across Sub-Saharan Africa. Created through the partnership between EQUIP’AUTO SAS and Interlinks Auto, its mission is to promote international business exchanges, connect key industry stakeholders and create new opportunities across the continent. Through its sector expertise, local presence and regional network, MIWA Africa supports companies in their growth strategies, contributes to the structuring of industry ecosystems and encourages long-term business partnerships. MIWA Africa organizes EQUIP AUTO Côte d’Ivoire and leads the development of the EQUIP AUTO brand throughout Sub-Saharan Africa.

About La Squadra
For over 25 years, La Squadra has been supporting clients across a wide range of industries with tailor-made solutions designed to meet their objectives through innovative and engaging experiences. Its expertise spans event management, including conventions, kick-offs and seminars, mobility and automotive energy and technology transitions, motorsport performance experiences, and retail network deployment and activation.