Experience Village

The Experience Village is an immersive space dedicated to live demonstrations, test drives and interactive activities.

Discover the Experience Village

The Experience Village is an immersive area dedicated to live demonstrations, test drives and interactive activities. Exhibitors showcase their innovations in real-life conditions, while visitors can discover, test and engage with passenger vehicles, light commercial vehicles, trucks, construction machinery and agricultural equipment. A unique experience designed to enhance your brand visibility and generate new business opportunities.

An exclusive showcase designed to create value for exhibitors, enabling them to highlight their products while giving visitors the opportunity to see, understand and experience the latest innovations firsthand.

Why exhibit?

Turn your presence into a truly immersive experience.

Bring your innovations to life

Showcase your vehicles and solutions in a dedicated demonstration and test drive area, designed to highlight your innovations in real-world conditions.

Let visitors test your products

Offer visitors an immersive experience by allowing them to discover, understand and experience your vehicles and equipment firsthand.

Create meaningful connections

Connect directly with industry professionals and qualified visitors in an environment designed to encourage live demonstrations, networking and business discussions.

Generate business opportunities

Turn every demonstration and test drive into qualified business leads with a dedicated environment designed to drive commercial growth.

The Experience Village is divided into two complementary areas: one dedicated to passenger vehicles and mobility solutions, and the other focused on commercial vehicles, industrial vehicles and specialized machinery. This layout provides a seamless visitor journey, showcases exhibitors’ innovations and encourages targeted interactions with qualified visitors.

Packages designed to support your participation

Whether you are already exhibiting at the show or wish to take part exclusively in the Experience Village, our packages are designed to meet your needs and provide everything you need to deliver successful demonstrations.

Choose the Experience Package that best suits your participation.

Whether you are already exhibiting at the show or wish to participate exclusively in the Experience Village, there is a package tailored to your objectives. Each package includes a dedicated demonstration area and a range of services designed to enhance your brand visibility and support your demonstrations and test drives.

Experience Package – Hall Exhibitor

Enhance your presence in Hall 1 with a dedicated demonstration and test drive area within the Experience Village.

Experience Package – Experience Village

Exhibit exclusively in the Experience Village and benefit from a comprehensive package including exhibitor services and a fully equipped demonstration area.

Instant Test Drive: a digital platform that transforms every interaction into a business opportunity.

A dedicated digital platform allows visitors to book test drives while enabling exhibitors to qualify leads and turn every interaction into a valuable business opportunity. This solution fosters more meaningful exchanges between visitors and exhibitors, extends visitor engagement throughout the show, and generates tangible business opportunities.